Job Description

Logitech is the Sweet Spot for individuals who aspire to make a positive global impact while enjoying the flexibility to do so in their unique way.

Logitech supports a hybrid/remote work culture. This full-time role welcomes hybrid/remote candidates based in the NY Metro Area, as well as remote applicants from NY State, Minnesota, or Texas.

Logitech is seeking an experienced Senior Digital Customer Marketing Manager to spearhead initiatives aimed at driving growth and optimizing our presence on key retail partner e-commerce platforms. We are looking for a results-driven professional with a strong background in designing and executing effective marketing programs that provide measurable ROI and enhance product visibility.

As the primary liaison between Logitech and our retail partners, you will leverage data-driven strategies to boost customer engagement, conversion rates, and revenue. Your focus will be on developing tailored marketing initiatives that align with partner objectives while simultaneously strengthening Logitech's brand presence.

Your Contribution

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These values are vital for your success at Logitech.

Key Responsibilities

• Marketing Strategy & Program Development: Create and execute innovative marketing programs and campaigns specifically for retail partners’ e-commerce platforms.

• Collaboration with Product and Brand Teams: Develop compelling digital content (including product pages, videos, and descriptions) optimized for consumer engagement and search functionality.

• Data Insights Utilization: Use analytics to improve product visibility and ensure alignment with Logitech's growth objectives.

Performance Analytics & ROI Tracking

• KPI Definition: Establish KPIs to measure the success of marketing programs, calculate ROI, and drive ongoing performance improvement.

• Sales Performance Analysis: Evaluate customer behavior data, traffic, conversion rates, and search metrics.

• Campaign Review: Regularly assess campaign metrics and adjust strategies based on insights.

Site Optimization & Search Share

• Identifying Opportunities: Pinpoint enhancements for retail partners’ platforms, including SEO improvements.

• Stakeholder Collaboration: Ensure that Logitech's products maintain high visibility within search rankings.

• Growth Strategy Implementation: Develop strategies to strengthen Logitech’s search share in critical categories.

Cross-Functional Collaboration

• Partnership with Internal Teams: Work closely with sales, marketing, e-commerce, and analytics for holistic alignment with Logitech's objectives.

• Point of Contact for Retail Partners: Build and maintain positive relationships to promote seamless collaboration.

• Competitor Activity Tracking: Stay aware of competitive dynamics and adjust strategies when necessary.

Growth Initiatives

• Sales Strategy Development: Create strategies to exceed incremental sales goals while driving category growth.

• Marketing Recommendations: Suggest new marketing opportunities based on consumer trends and product performance.

• Promotions and Campaigns: Drive seasonal campaigns aimed at increasing visibility and sales.

Qualifications

Required Skills & Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• Strong experience in digital marketing or e-commerce strategy, with a record of delivering ROI.
• Deep knowledge of e-commerce platforms and search optimization tools.
• Analytical mindset with expertise in data analysis and ROI modeling.
• Exceptional communication skills, with the ability to lead cross-team collaborations.

Preferred Qualifications:

• Hands-on experience creating impactful digital marketing programs for retail platforms.
• Experience working within a digital marketing agency.
• No previous experience is necessary, but familiarity with fast-paced environments is a plus.

This position offers an OTE (On Target Earnings) of typically between $120K and $260K depending on location and experience. In specific circumstances, higher compensation will be considered based on business needs, candidate experience, and skills.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability.

If you require accommodations during the application process or cannot access this online application, please reach out for assistance.

Job Tags

Similar Jobs