Job Description
Job Summary The PPC/Display Manager oversees a portfolio of new and existing campaigns and will ensure that they are delivered by those who report directly to this individual. This role is very strategic and requires the manager to drive product innovation and assist with upsell opportunities or account issues. The PPC/Display Manager must work with the Director to foster a solid organizational structure, create open lines of communication between all team members and strives for consistent processes throughout the Digital Ad team. This is a hands-on role where the Manager leads by example acting as a performance management coach to the Digital Ad team.
The PPC/Display Manager will have a strong understanding of L2T's suite of products and paid search industry best practice and trends to ensure maximum customer value and satisfaction.
Principal Duties and Responsibilities - Manage performance of junior/senior level specialists and delegate tasks appropriately
- Act as key point of contact with Digital Advisors and Field Sales Team of assigned group of accounts
- Assist the Director, Digital Media with assigned tasks, training activities and client interactions as needed
- Own and monitor the budget recommendations which go out to current and prospective clients and ensure team follows the same process each time
- Provide added value for clients through thorough analysis, new product suggestions and budget recommendations that will enhance the dealer's overall digital marketing strategy
- Proactively manage PPC (pay per click), display and video programs from strategy to implementation as well as on-going optimization
- Audit assigned accounts regularly to ensure they are being run error-free, on budget and executed to the client contract
- Work with technology team, providing recommendations, user-experience testing and support for internal platform development within set methodology
- Monitor account results, analyze key account metrics, and provide recommendations and strategies for continued improvement on a regular basis
- Oversee all status reports for direct reports and work to ensure top campaign performance across all segments
- Monitor cost per lead parameters across accounts managed by direct reports
- Ensure there are action plans in place for problematic accounts
- Provide weekly updates to director regarding overall account performance
- Be a subject matter expert on all L2T products which are relevant to Digital Media team. Act as a point of contact for other teams who have product related questions/concerns. Drive product innovation and education to our internal teams to help sales team increase client revenue. Cross train employees across departments.
- Pass and maintain your certification of all necessary Google Adwords Paid Search exams as well as Display, Video, Bing Certification and Google Analytics IQ (GAIQ) exams
- Assist sales team with new business opportunities as the SME for PPC
- Hire, train and onboard team members within technology platform, process and SLA's
- Create annual goals aligned with L2T business goals, provide annual employee performance reviews, and on-going feedback for each direct report
- Communicate with team regularly on their progress toward meeting annual goals through scheduled status updates
Skills & Requirements Skill Requirements - Proven ability to lead small- to mid-sized teams through business volume and climate change
- Must be able to provide guidance and direction to less experienced staff and delegate tasks appropriately and efficiently
- Exceed client expectations on a daily basis by monitoring and optimizing assigned client campaigns
- Ability to manage time and complete multiple tasks while continually meeting deadlines
- Must have strong computer skills, including familiarity with Microsoft Office products as well as advanced problem solving and analytical skills
- Exceptional communication skills to effectively message verbally and in writing, using a variety of communication methods to build productive relationships
- Prioritizes and completes tasks with a concern for all the details involved; monitors and checks work for accuracy.
- Easily adapts to change in responsibilities, work processes, timeframes, performance expectations, organizational culture or work environment.
- Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment
Experience - 5+ years of PPC/Adwords experience
- 3+ years of managerial experience preferred
- Adwords certification preferred
- Google Analytics experience preferred
- Digital media or advertising experience preferred
Education - Bachelor's degree desired
- Associates degree + relevant work experience is acceptable
Physical Requirements - General Office Activities
Job Tags
Contract work, Work experience placement, Work at office,